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What’s really important?

A multinational company or someone doing what they say they will when they say they will? A website that lists every book in the world or a website that works and gives you the information you need? A £2bn supermarket chain or someone on a checkout smiling at you? The world's favourite airline or getting to your destination on time? A glitzy advertising campaign or someone that picks up the phone after one ring?

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Why not having a website is sometimes better than having a website

This post was last edited by Alex Cohen, on March 8, 2010 @ 11:04 am

There are many unprofessional websites out there that aren’t designed well, are written badly or just don’t work. The majority of these were made when a company had a tight budget and chose a cheap option to get a website designed, you get what you pay for!

If you sold your services in a shop you’d make sure the shop looks professional, it’s easy for people to find what they need, it’s tidy and you’d make sure there are people there to answer questions. Your website should be no different.

You may have the best people in the world running your company, you may have services that can save companies millions of pounds but if your website says ‘low budget’, ‘unprofessional’ or ‘dated’ that’s what people will believe about your company.

A website that works portrays your brand, is your online shop front and works as a sales tool – both converting people on the site to buy from you or contact you and work for search engines so they can find you for keywords.

If it doesn’t do this (or if it does the opposite) take it down and get a new one built.

To get a free website review send an email to hello@XanderMarketing.com with your website address in it or put your website address in the comments box below. We’ll get back to you soon with our thoughts.

Monday, June 29th, 2009 General, Website

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1 Comment to Why not having a website is sometimes better than having a website

How soon will you update your blog? I’m interested in reading some more information on this issue.

KonstantinMiller on July 6th, 2009

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Why not having a website is sometimes better than having a website

1 Comment to Why not having a website is sometimes better than having a website

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