Blog | Two graphs which explain why SMEs should do marketing | Xander Marketing

Free Marketing Toolkit

Download your Free Marketing Toolkit today: Name: Email address: Phone number: Organisation: Would you like someone from Xander Marketing to contact you?: Yes No The Marketing Toolkit includes:Giveaway 1: Marketing strategy and plan template A structure for your marketing strategy which asks questions about the key points you need to think about. Giveaway 2: Website design brief template If You're having a new website designed this template will help you answer the questions to make your website stand out, and give your designers the best brief possible. Giveaway 3: 5 steps to creating a brand A detailed step by step guide to create your brand. We use the same ...

Free one hour marketing consultation

Results driven and affordable marketing for SMEs – leave your marketing to us. Who are you? An owner, director or marketing manager of a business that believes in the value of marketing You have a lack of time, resource or know how to implement marketing You want new marketing ideas and a fresh approach You have a marketing budget Who are we? A full service marketing agency for SMEs giving you a single point of contact We offer a strategic and flexible approach to marketing We are results driven and understand SME’s marketing needs We want to help your business grow Is there a match? If we meet your criteria and you ...

What’s really important?

A multinational company or someone doing what they say they will when they say they will? A website that lists every book in the world or a website that works and gives you the information you need? A £2bn supermarket chain or someone on a checkout smiling at you? The world's favourite airline or getting to your destination on time? A glitzy advertising campaign or someone that picks up the phone after one ring?

Definition of a brand: People can copy what we do, but not who we are

.

Two graphs which explain why SMEs should do marketing

This post was last edited by Alex Cohen, on September 11, 2009 @ 12:38 pm

The biggest challenge SMEs face, particularly SMEs that offer a service is getting the balance right between sales and delivery. At first you sell, sell, sell; then you have too much work so spend all your time delivering; as that work comes to an end it’s back to selling again. Revenue will usually follow the work you are delivering. The graph below portrays this cycle:

An SME without marketing

Doing marketing on a consistent month-on-month basis will give you a flow of new leads and sales meetings. In the graph above it’s unlikely anyone would turn down a sales meeting, it’s just getting the sales meetings; time gets focused elsewhere. With marketing constantly delivering leads it can give you a steady flow of business over the long term, ensure you’re always delivering and most importantly you can sustain and grow your revenue. The graph below demonstrates this:

An SME with marketing

Friday, September 11th, 2009 General, Marketing, SME

Tweet This Post

No comments yet.

Free Marketing Toolkit

Free one hour marketing consultation

What’s really important?

.

Two graphs which explain why SMEs should do marketing

Leave a comment

Contact Us