The cost of free marketing
This post was last edited by Alex Cohen, on March 29, 2010 @ 3:05 pm
Free marketing is every businesses dream right? Building up a following on Facebook, Twitter, LinkedIn and the like increases your brand awareness and is a good way of promoting your products and services.
Updating your website regularly helps with search engines and keeps your customers engaged. Traditional marketing such as direct mail can be quickly designed in house and best of all they all cost virtually nothing to do.
But have you ever taken a moment to work out how much time is spent growing this following; how often are you tweeting? And are these tweets sitting there at the forefront of your mind or do you need to take a minute or two to come up with something relevant that will hopefully encourage your followers to your site?
Is your website updater someone with a bit of techy knowledge and your designer an employee with an art a level?
What about your blog; whether you write it yourself or get a member of your team to do it, how much of your or their day is taken up drafting, proofing and publishing these pearls of wisdom?
And over a year???
Now have a quick think about your hourly rate. If a client needed your services for an hour, a day, a week, what would you charge them? The time spent on free marketing could actually be costing you more than you realise. Do your team’s skills lie in marketing or do they lie in what your business actually does?
By outsourcing your marketing to a company who really knows what they’re doing you can get on with what you do best; running your business and making money, saving money at the same time.
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