SEO explained in 160 words

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What’s really important?

A multinational company or someone doing what they say they will when they say they will? A website that lists every book in the world or a website that works and gives you the information you need? A £2bn supermarket chain or someone on a checkout smiling at you? The world's favourite airline or getting to your destination on time? A glitzy advertising campaign or someone that picks up the phone after one ring?

Definition of a brand: People can copy what we do, but not who we are

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This post was last edited by Alex Cohen, on March 8, 2010 @ 10:31 am

SEO can be broken down into onsite and offsite.

There are three elements to consider for onsite SEO:

The design of the site; use the latest standards like CSS and XHTML and set the site up in such a way that Google can easily read it
Identify your keywords and put these in your page title, heading tags, image tags etc
Ensure the content is keyword rich and matches your keywords. The more pages your site has the better too – a blog is a good way to increase this.

There is then offsite SEO – this is primarily how many other websites link back to your website.

You should also consider the authority of that website. Within Google’s algorithm it gives every webpage a ‘PageRank’. This is how authorative that page is. PageRank ranges from 0 – 10. Lots of links back to your website are good, getting links from websites with a higher PageRank is better.

Wednesday, February 10th, 2010 General, SEO

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SEO explained in 160 words

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