I’m a new business – what do I need to start marketing?

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Download your Free Marketing Toolkit today: Name: Email address: Phone number: Organisation: Would you like someone from Xander Marketing to contact you?: Yes No The Marketing Toolkit includes:Giveaway 1: Marketing strategy and plan template A structure for your marketing strategy which asks questions about the key points you need to think about. Giveaway 2: Website design brief template If You're having a new website designed this template will help you answer the questions to make your website stand out, and give your designers the best brief possible. Giveaway 3: 5 steps to creating a brand A detailed step by step guide to create your brand. We use the same ...

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Results driven and affordable marketing for SMEs – leave your marketing to us. Who are you? An owner, director or marketing manager of a business that believes in the value of marketing You have a lack of time, resource or know how to implement marketing You want new marketing ideas and a fresh approach You have a marketing budget Who are we? A full service marketing agency for SMEs giving you a single point of contact We offer a strategic and flexible approach to marketing We are results driven and understand SME’s marketing needs We want to help your business grow Is there a match? If we meet your criteria and you ...

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A multinational company or someone doing what they say they will when they say they will? A website that lists every book in the world or a website that works and gives you the information you need? A £2bn supermarket chain or someone on a checkout smiling at you? The world's favourite airline or getting to your destination on time? A glitzy advertising campaign or someone that picks up the phone after one ring?

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I’m a new business – what do I need to start marketing?

This post was last edited by Alex Cohen, on July 6, 2010 @ 8:03 am

So you’ve decided to take that giant leap and set out in business for yourself. You know what you want to do; what product or service you’re selling and hopefully who you want to sell to. You also know that to get customers you need to market yourself; but where do you go from there?

We at Xander Marketing have created a proposition that we call a ‘Marketing Platform’. We’ve called it a ‘platform’ because once it is established you have a springboard from which to launch your marketing campaigns and help you plan and adjust your marketing for the future.

A Marketing Platform will vary from business to business but typically includes:

A brand that reflects your positioning in the market place, your values and that appeals to your target market
Branding portrayed through logos, themes and stationery
Marketing messages, taglines and statements which can be used throughout your website, marketing material and campaigns
A website which reflects your brand and can be used to generate new business
Marketing material including brochures, case studies and leaflets
A marketing strategy to launch marketing campaigns

This might sound a lot to begin with but when broken down into sizeable chunks it’s not so daunting. However if you need any help with your Marketing Platform we’re always full of good ideas and love sharing them so please contact us.

Tuesday, July 6th, 2010 General

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I’m a new business – what do I need to start marketing?

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