- Interested to see how we work? Book a free consultation with us here - http://t.co/WlPm8USb
How to generate leads with landing pages
This post was last edited by Alex Cohen, on March 24, 2010 @ 1:44 pm
Do you want a quick, hassle free way of generating leads from your website? Then look no further than using landing pages.
Landing pages are simple one page websites with the sole purpose of getting people to fill in a form. Typically the visitor would exchange their email address and basic contact details for something free.
That something free could be a trial of your product or it could be some information; a free guide, ebook or white paper, in fact anything that would provide value to the customer.
Creating landing pages and what to do with them
Landing pages are separate from your website; they should have no navigation to distract people. It should simply give people information and then include a form. There’s an example of a Xander Marketing landing page here, and an example of one of our client’s here.
Once set up you can use Google AdWords to drive traffic to your landing page, making sure you set conversion tracking up so you know how much each lead has cost. You can split test landing pages and experiment over time.
What do you do with the leads?
Once your landing page is set up, you’re getting traffic and people are exchanging their contact details for something free; what do you do next? You could call each person up, if they’ve signed up for a free trial of your product this may work well. Or you could nurture the leads – send them a series of emails which over time would give them more information, educate them about your business or maybe send them special offers. You can use an email marketing programme to do this automatically for you. Once warmed up people will be very receptive to a phone call.
So, now you should have a way to develop a constant stream of leads. If you want to chat about landing pages and lead generation, or want help in setting up your own lead generation campaign get in touch.
[...] This post was mentioned on Twitter by Xander Marketing. Xander Marketing said: How to generate leads with landing pages: http://bit.ly/bob4Gp [...]