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How much does a website cost?
This post was last edited by Alex Cohen, on March 8, 2010 @ 10:47 am
Not a week goes by where 1 or 2 people don’t ask us how much does a website cost? This question is as easy to answer as ‘how long is a piece of string?’
A one page template website could cost as little as £300. If you wanted a website like Amazon’s that would cost you hundreds of thousands of pounds! Therefore what you need are some basic requirements, written down in order to fully convey what you are after to your web designer.
The following are some questions you might want to consider:
What is the purpose of your website? To act as a brochure, a sales tool, an information resource or anything else?
How many pages will the website have? Typical pages are a home page, services/products, about and contact. Additional pages may be case studies, news, information or resources. You may want to break down the services/products section if you have lots of services or products, likewise the about section.
How about the content? Will you provide it or do you need it written? You may know your business inside out but can you portray this in written copy so that everyone else understands it too? You may find the skills of a professional copywriter helpful.
Next are images? Will you provide these or do you need them to be sourced?
What other websites do you like? Do your competitors have a great website? Is there a particular website you’ve visited recently that you liked the style or tone of voice of?
How much thought have you put into your brand? Do you have brand guidelines that can be reflected on the website?
How important is search engine optimisation (SEO)? It’s easy to just say yes it’s important without thinking about it. Most websites will have basic SEO – page titles, descriptions, meta tags, sitemaps etc and this will help. To optimise it for keywords like ‘your industry, your county’ (marketing Berkshire for example) could take considerable effort and cost you thousands of pounds. There are cheaper ways of getting on the first page of Google in the short term using tools such as Adwords, this may be worth considering as an alternative option.
Do you want to be able to update the website yourself? Content Management Systems (CMS) are very popular nowadays. They allow you to easily edit content and add new pages.
How about a blog - do you have something interesting to write about? Not only is this another way for people to stay in touch with you but they’re great for search engines.
So, next time you want a new website take some time to consider exactly what You’re after and you can ensure you’ll get an accurate quote, a website you love and one that will wow your customers.
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