5 New Year Marketing Resolutions
This post was last edited by Alex Cohen, on March 8, 2010 @ 10:35 am
In the spirit of New Year here are 5 marketing resolutions to make and stick to:
1. Measure everything
“Half of my marketing works, I just don’t know which half” is no longer valid today. With the shift to digital marketing you can measure just about everything – from how many people open your emails, to where your website traffic comes from, to how many websites link to your website, to how many Twitter followers you have.
Measure everything and then use the results to optimise your marketing.
2. If You’re going to produce content, commit to it
Ever been to a blog which has 3 posts in a week but then the last one was updated over a year ago? It’s very exciting to start a blog and post your knowledge to the world but it’s also time-consuming. What about Twitter – a flurry of tweets and then nothing – have you seen this before?
Social Media is great and it works; but it has to be done consistently over time. A blog that hasn’t been updated for months gives a bad impression. If you don’t have the time, outsource it.
3. Be strategic, not tactical
This week I fancy doing some direct mail, next week a bit of email and why don’t we think about Twitter as well? Sound familiar? Marketing should be a well thought through activity that helps you achieve your business objectives. Define your objectives and develop a way that marketing can support them.
4. Become an expert
You’re probably an expert in your field anyway as that’s why you set up a business. Use this expertise – blog about it, tweet about it, comment on news stories through PR, get on the radio, talk at seminars, write white papers…spread the word and people will find you.
5. Stay up with the trends
Marketing is changing and fast. Whilst pioneering marketers will talk about the end of direct mail, tradeshows and email marketing; these channels still have authority. New marketing like social media is here to stay; here are some trends to look out for in 2010. If you haven’t already, subscribe to our blog to ensure you keep up with the trends as the year progresses.
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