5 marketing books you must read
This post was last edited by Alex Cohen, on March 8, 2010 @ 11:08 am
I always try and read as much as I can and enjoy reading a good book on marketing. The 5 books below stand out as my favourites. Whether You’re new to marketing or have 40 years experience these books should offer you new perspectives:
- Purple Cow, Seth Godin – You drive past a field and see hundreds of brown cows. You’ve seen one, you’ve seen them all…then you see a purple cow, it stands out, you might go and look at it, touch it, even take a photo. At the pub later you ‘remark’ about it to your friends…what’s your organisation’s purple cow?
- Your Marketing Sucks, Mark Stevens – ‘If the moola you spend on marketing isn’t growing your business and bringing in more moola in return, then you have marketing that…sucks’ Rip up what you know, start with a blank page, get out there and find out how to create integrated marketing campaigns for your company.
- The New Rules of Marketing and PR, David Meerman Scott – Does what it says on the tin. Provides descriptions of how marketing is changing from interrupting people to producing content that people want to engage with. Comprehensive descriptions on topics like blogs, wikis, forums and web content.
- Meatball Sundae, Seth Godin (again) – There are businesses that make meatballs. They have been around a long time and traditionally used TV and newspaper adverts for their marketing. Suddenly putting a sundae on these meatballs (Web 2.0 etc) just doesn’t work. For a sundae to work the business model has to change to accommodate them. Find out 14 trends that make this possible and some real life examples.
- Wally Olins On Brand – More of a focus on brands and branding, a brand is at the heart of a company and its marketing though, this book provides examples of how some of the world’s biggest brands were created and why they are so successful. It also explores some topics that aren’t usually discussed in marketing books for example how you really manage a service brand and how to brand a nation.
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