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10 email marketing questions to ask in 2010

This post was last edited by Alex Cohen, on March 8, 2010 @ 10:31 am

Email marketing has changed. It’s changed from 10 years ago, 5 years ago and even last year. Here are 10 questions to ask yourself if You’re thinking of doing email marketing this year:

What are your goals from email marketing in 2010?
How can you provide added value to your e-mail subscribers?
How will you ensure subscribers stay subscribers in 2010?
How can you make sure people stay engaged (that they actually read your emails)?
Why would someone sign up to your email newsletter, campaign or programme?
Within your email newsletters what is the proportion of information related to your company compared to hints, tips and resources?
How can you segment lists so emails are highly personalised and relevant?
What can you do to get more people to give you their permission to email them?
How can you integrate email marketing with your other marketing, particularly social media?
Do you have the right resources and partners to achieve your goals in 2010?

If you need any support with email marketing why not explore our lead generation or online presence propositions.

Tuesday, February 2nd, 2010 Email Marketing, General, Lead Generation

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10 email marketing questions to ask in 2010

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