Xander Marketing was established to enable small and medium sized businesses to get their marketing right and build a platform for future marketing activity. Experience with a number of small and medium sized businesses showed that marketing was often deemed as important, but due to lack of resources was rarely done effectively.
Our USP is built around offering a full marketing service to small businesses and SMEs, offering them affordable marketing which is results driven.
Marketing has changed in recent years and continues to change at an accelerated pace. Our philosophy is based around:
Putting customer needs first. By listening first and offering a full service we can offer the best marketing solutions to each customer
Integrated marketing: Offering a full service we are able to integrate marketing campaigns over a number of channels.
Inbound marketing: We believe in inbound marketing (generating leads and customers through a website), however realise outbound marketing (emails and direct mail for example) still has a place in marketing
Technology is important: We are always testing out and integrating technology tools to support client campaigns. This includes website content management systems, email marketing software, analytics software, social media software and CRM
We practice what we preach: The majority of our leads and clients come through our marketing efforts. We use the same strategies we recommend for our clients and are always testing new ideas
Results matter: A fancy brochure or a website with no traffic won’t get results. Everything we do is results focused and helps you achieve your business objectives